Welcome to Prime

Full-stack Embedded Finance for Small Business Platforms

What is Prime ?

Prime is a full-stack, vertically integrated embedded finance platform. We provide the turnkey capital, infrastructure, and experience needed to quickly deploy lending solutions that finance your customers' next stage of growth. Prime offers software to pre-qualify and target prospects, underwrite applicants, and manage the entire loan lifecycle.

Prime supports a variety of tailored financial products, including: working capital, equipment financing and invoice financing.

Prime partners with financial institutions that want to lend to small businesses but don’t have in-house embedded finance capabilities or the deep data science expertise that our team brings.

Integration Options

Deploy a credit program in hours with our no-code hosted portal, ship in days with our low-code embed, or craft your ideal experience with our developer-friendly API.